For advertisers
An affiliate channel run like a proper acquisition programme
Most brands don't need more partners — they need the right ones, tracked correctly and reviewed often. Lead Eminence combines managed strategy with software your finance team can audit.
Capabilities
Everything the channel needs, in one place
No stitching together a tracking vendor, an agency and a spreadsheet of partner invoices.
Programme design
Commission structures, cookie windows, category exclusions and incentive tiers modelled against your margin before anything goes live.
Partner recruitment
We shortlist publishers by audience overlap and past category performance, then handle outreach, negotiation and activation.
Tracking that reconciles
Server-to-server postbacks, first-party pixels and cross-device matching, validated against your own order data before launch.
Compliance monitoring
Automated scans for trademark bidding, unauthorised coupon placement and stale creative, with a documented escalation path.
Incrementality reporting
Separate genuinely new revenue from last-click noise with cohort views, new-customer flags and partner-level contribution.
Finance and payments
One consolidated invoice, automated partner settlement, and tax documentation handled on your behalf in every market.
21 days
Typical time from kickoff to first live partner
4,800+
Vetted publishers available for recruitment
38
Markets covered by local payment rails
Weekly
Cadence of managed optimisation reviews
Integrations
Connects to the stack you already run
Standard connectors for major commerce platforms and tag managers, plus a documented REST API and webhook feed for anything custom.
- Hosted commerce platforms
- Custom checkouts via API
- Server-side tag managers
- CRM and lead-based tracking
- Subscription and recurring billing
- Data warehouse exports
How it works
Your first ninety days
Audit and design
We review margin, historic channel data and competitor payouts, then write the programme terms with you.
Track and launch
Tracking is implemented and reconciled against real orders before a single partner is activated.
Recruit and scale
Waves of vetted partners go live, each with a hypothesis, a payout and a review date.
FAQ
Advertiser questions we hear most
Do you replace our existing agency?+
Only if you want us to. Plenty of brands keep their agency for creative and strategy while we run the network, tracking and partner payments.
How is pricing structured?+
A flat platform fee plus an agreed override on tracked revenue. There are no per-partner charges and no minimum spend commitments.
Can we approve every partner?+
Yes. Auto-approval is off by default. You can also set rules by publisher type, market or promotional method.
What happens to a partner who breaks the rules?+
Compliance flags are raised to your account team within one business day, with evidence, a recommended action and a record of the outcome.
Let's pressure-test your affiliate numbers
Bring us a quarter of channel data and we'll show you where payouts, tracking or partner mix are quietly costing you margin.