About us

We built the network we wanted to work with

Lead Eminence started because both sides of partner marketing were frustrated with the same things: opaque reporting, payouts negotiated in the dark and account teams that changed every quarter. We fixed those first and built the rest of the business around them.

The Lead Eminence team discussing quarterly partner strategy around an office table

Our story

Twelve years of one stubborn idea

That a partner network should be judged on revenue its clients can verify, not on the size of its partner list.

We began by untangling tracking implementations for retailers who could not reconcile their affiliate reports with their own order data. That work turned into an attribution platform, then a marketplace, and eventually a full network with publishers and brands on both sides.

We have stayed deliberately independent and deliberately mid-sized. It lets us keep named managers on every account and turn down programmes that would not work — two things that get harder the moment growth becomes the only metric.

  1. 2014

    Founded in Boston as a two-person consultancy fixing broken affiliate tracking for retailers.

  2. 2017

    Launched our own attribution platform after outgrowing third-party tooling.

  3. 2020

    Opened the publisher marketplace and passed one thousand active partners.

  4. 2023

    Added multi-currency settlement and local payment rails across Europe and APAC.

  5. 2026

    Independent, profitable, and working with partners in thirty-eight markets.

2014

Year founded, still independently owned

38

Markets with local settlement

4,800+

Active publishing partners

94%

Client retention over the last three years

Values

How we make decisions

Show the working

Every number in your dashboard can be traced to a source event. If we can't explain a figure, we don't publish it.

Fewer, better partnerships

We would rather activate ten partners who genuinely fit than five hundred who inflate a slide.

Named people, not queues

Everyone on the network has a manager they can call. Support tickets are a fallback, not the front door.

Independent by design

No parent advertiser, no house media arm. We have no reason to favour one side of the marketplace.

The bright reception and lounge area of the Lead Eminence office

Working here

A small team with unusually long tenure

Roughly sixty people across partnerships, engineering, compliance and finance, split between Boston and remote roles in Europe.

We hire slowly, train properly and expect people to own their accounts end to end. Open roles are posted on request — if you work in partner marketing and think we would get on, write to us directly.

Come and audit us

Ask us the awkward questions about tracking, payouts and partner quality. The answers are the whole pitch.